Labelling theory is applied to demonstrate how policy makers, mark out a group in order to rationalize the discourse of state violence. The role of post-truth media as the intermediaries and purveyors of the real and the fake is analyzed. This paper critically interrogates the social circumstances in which the word is used to suppress dissent. It also explores the racial underpinnings of the word and the covert intentions behind its usage. Through an assessment of political rhetoric, tweets, and media reports, this article evaluates the hegemonic power embedded in the word and its strategic use by the world leaders for nefarious purposes in the post-truth era. When used as a stigmatizing label, it can define, classify, restrict and fix boundaries within a society. The word carries diverse meanings in different spaces, histories, communities, and countries. The use of the word "thugs", has always precipitated the crisis that has existed longue durée in the history of America.
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